Follonica council is launching Follonica Experience, a new social media profile promoting the city. Separate from institutional accounts, it will carry photographs, videos, events, traditions and local experiences without replacing channels used for council notices and administrative information. Mayor Matteo Buoncristiani and tourism councillor Azzurra Droghini say the aim is to present an offer extending beyond the beach and available throughout the year. Culture, sport, nature, food and wine are the announced themes. The decision concerns the council’s tourism communication tools. The launch statement provides no audience figures or measured results for visitor numbers or extending the tourist season.